The platform’s focus on brand growth delivered results in 2024—more than 4,100 brands generated over RMB100 million in annual sales each, while total sales for these brands saw an 18% year-on-year increase, reflecting solid growth despite a high base.
“Successful brands not only lead in their GMV performance, but they also demonstrate originality and creativity that drive consumer demand by crafting exceptional products,” explained Liu Bo, Vice President of Alibaba Group and President of Tmall. “These brands attract new users, foster loyal consumers, and focus on sustainable long-term development.”
